tgnns logo

Salarpuria Sattva Granted 75% Image Towers with No Work Nation @ Telangana AVGC Sector

Salarpuria Sattva Granted 75% Image Towers with No Work Nation @ Telangana AVGC Sector

The financial interests of the state government seem to have been severely compromised by the previous Bharat Rashtra Samithi (BRS) administration in the development of Image Towers, the proposed animation and gaming hub in the prime Raidurg area. With backing from influential authorities, the private developer Salarpuria Sattva group secured a lucrative deal, obtaining 75% of the total built-up space and bearing no responsibility for creating the animation and gaming infrastructure, the very purpose of the Image Towers project.

Controversial Agreement and its Implications

Salarpuria Sattva was also granted the freedom to sell or lease its share of built-up space to companies outside the animation, visual effects, gaming, and comics (AVGC) sector, like any other commercial office space developer. The entire cost of developing the AVGC infrastructure, amounting to crores of rupees, was to be borne by the state government under the BRS-era agreement. Documents obtained by the Deccan Chronicle revealed that Jayesh Ranjan, the Principal Secretary of Information Technology and Industries, approved modifications to the joint development agreement (JDA) between the government agency TSIIC (TS Industrial Infrastructure Corporation) and Moonlike Construction Pvt Ltd, a 100% subsidiary of Salarpuria Sattva group, despite certain clauses having financial implications.

Post-Award Changes and Project Delays

These changes were proposed and approved after the company received the letter of award and fulfilled all payment obligations, terms, and conditions. Despite the favorable conditions provided to the developer, the project, located adjacent to T-Hub, is progressing at a slow pace, and it appears unlikely that Salarpuria Sattva will meet the December 2024 deadline, as construction has not advanced beyond the foundation level.

Relocation and Cost Escalation of GAME City

The BRS government initially planned to build GAME City near the Raidurg Metro station. Following objections from L&T, the Metro Rail builder, regarding the proposal to use its land, the location was shifted to a 10-acre site adjacent to T-Hub. “The initial plan and cost of the project (₹579 crore) escalated to ₹945 crore after then IT minister K.T. Rama Rao approved an increase in built-up space from six lakh sq. ft to 16 lakh sq. ft. However, the government would only receive 4.5 lakh sq. ft as its share,” sources disclosed.

Unequal Share and High Costs

Documents revealed that Salarpuria Sattva would acquire 12 lakh sq. ft, or 75%, of the built-up space for developing Image Towers. “Agreeing to a mere 25% share for the government was detrimental to the state’s interests, as the land is in a high-value prime area,” commented a notable office space developer. “Furthermore, the construction costs wouldn’t be as high compared to skyscrapers since the tower will have less than 20 floors,” he added, suggesting that the government could have secured a 40% share of the built-up space. The estimated project cost of ₹6,000 per sq. ft for a warm shell was also deemed excessively high, he noted. When Deccan Chronicle sought a response from Bijay Agarwal, Managing Director of Salarpuria Sattva, he declined to comment.

Exploring the Potential of Telangana’s AVGC Sector


The Animation, Visual Effects, Gaming, and Comics (AVGC) sector is a rapidly growing industry with significant economic and cultural impact. In Telangana, India, the AVGC sector has seen substantial growth, driven by state initiatives and a rich talent pool. This article delves into the development, opportunities, and challenges of Telangana’s AVGC industry.

Historical Context

Evolution of the AVGC Sector in Telangana

The AVGC sector in Telangana has evolved significantly over the past two decades. Initially driven by the global outsourcing boom, local studios began to offer services to international clients, which laid the foundation for a thriving industry.

Key Milestones

  • 2002: Establishment of the first animation studio in Hyderabad.
  • 2007: Introduction of the first AVGC policy by the state government.
  • 2015: Launch of T-Hub, an innovation hub supporting startups, including those in the AVGC sector.
  • 2021: Telangana’s AVGC policy 2.0 aimed at further fostering growth and investment.

Importance of the AVGC Sector

The AVGC sector plays a crucial role in job creation, technological innovation, and cultural dissemination. It is pivotal in branding Telangana as a global hub for digital content creation.

Technical Specifications


  • Software: Maya, Blender, Toon Boom
  • Hardware: High-performance computers, graphic tablets

Visual Effects (VFX)

  • Software: Adobe After Effects, Nuke, Houdini
  • Hardware: Render farms, high-end workstations


  • Software: Unity, Unreal Engine, CryEngine
  • Hardware: VR headsets, gaming consoles, high-performance PCs


  • Software: Adobe Photoshop, Clip Studio Paint
  • Hardware: Drawing tablets, scanners

Applications of AVGC


Movies, TV shows, and web series heavily rely on animation and VFX for storytelling and visual appeal.


Educational games and animated content make learning interactive and engaging.


Brands use animated advertisements to capture the audience’s attention with creative visuals.


Medical simulations and virtual reality applications aid in training and patient education.

Benefits of the AVGC Sector in Telangana

Economic Growth

The AVGC sector significantly contributes to the state’s GDP through exports and local market sales.

Employment Opportunities

The industry creates a plethora of jobs for animators, game developers, VFX artists, and comic creators.

Skill Development

Various training programs and institutes have emerged, fostering a skilled workforce in the region.

Cultural Impact

AVGC content often reflects and promotes local culture and folklore, preserving traditions while innovating new storytelling methods.

Challenges and Limitations

Infrastructure Needs

The AVGC sector requires robust infrastructure, including high-speed internet, advanced hardware, and software.

Talent Shortage

While there is a growing talent pool, the rapid expansion of the sector often leads to a talent crunch.

Funding and Investment

Securing adequate funding for startups and small studios remains a significant hurdle.

Copyright Issues

Protecting intellectual property in the digital age is complex and often challenging.

Latest Innovations

Virtual Reality (VR) and Augmented Reality (AR)

VR and AR technologies are revolutionizing gaming and training simulations, offering immersive experiences.

AI in Animation and VFX

Artificial Intelligence is being used to automate repetitive tasks and enhance creative processes in animation and VFX.

Blockchain in Gaming

Blockchain technology ensures transparent and secure transactions in gaming, particularly in the realm of in-game assets and NFTs.

Future Prospects

Growth Projections

The AVGC sector in Telangana is expected to grow at a compound annual growth rate (CAGR) of 12% over the next five years.

Emerging Markets

With increasing digital penetration, new markets in tier-2 and tier-3 cities are opening up, providing fresh opportunities.

Government Support

Continued support from the state government in terms of policies and infrastructure development will be crucial.

Comparative Analysis

Telangana vs. Other Indian States

Telangana’s proactive policies and infrastructure development set it apart from other states like Karnataka and Maharashtra, which also have thriving AVGC sectors.

Global Comparison

While Telangana is emerging as a global hub, it still faces stiff competition from established markets like Hollywood and Japan.

User Guides or Tutorials

Starting a Career in AVGC

  1. Education: Pursue a degree or certification in animation, VFX, game development, or a related field.
  2. Skills Development: Gain proficiency in relevant software and tools.
  3. Portfolio Creation: Build a strong portfolio showcasing your work.
  4. Networking: Attend industry events and connect with professionals.

Setting Up an AVGC Studio

  1. Business Plan: Create a comprehensive business plan outlining your vision, goals, and financial projections.
  2. Funding: Secure funding through loans, investors, or grants.
  3. Location: Choose a strategic location with access to talent and infrastructure.
  4. Equipment: Invest in high-quality hardware and software.
  5. Team: Hire skilled professionals and provide continuous training.


The deal between the BRS government and Salarpuria Sattva group for the development of Image Towers has raised significant concerns regarding the financial prudence and strategic interests of the state government. The skewed share distribution, the burden of AVGC infrastructure costs on the government, and the slow progress of the project highlight potential missteps in the agreement, calling for a re-evaluation to ensure that the state’s interests are adequately protected and promoted.

Related Articles

Ladli Behna Awas Yojana 2023 సైబర్ నేరాలపై పోలీసుల వినూత్న ప్రచారం Telangana Police Ram Gopal Varma’s 9 Critical Questions for Pawan Kalyan Reliance Foundation Scholarships 2023 Chandrababu Naidu’s Arrest: A Storm in Andhra Pradesh