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Over 7,000 Farm Organizations Join ONDC’s E-Commerce Platform: A New Dawn in Digital Agriculture Introduction In a significant move towards revolutionizing agricultural trade, over 7,000 farmer producer organizations (FPOs) have joined the government’s Open Network for Digital Commerce (ONDC) platform. This initiative by the agriculture ministry aims to empower FPOs with tools for packaging, branding, marketing, credit linkages, digital payments, and statutory compliance, thereby enhancing their market reach and business capabilities. ONDC: An Alternative to Global Giants ONDC is promoted as a robust alternative to global e-commerce behemoths like Amazon and Walmart. It offers FPOs a platform to market their value-added agricultural products directly to consumers and businesses, bypassing intermediaries and ensuring better returns. Since April 2023, the ONDC platform has seen an overwhelming response from FPOs, with more than 7,638 entities registering and selling around 3,100 varieties of agricultural products. Training and Development for FPOs The agriculture ministry has initiated extensive training programs for these FPOs. Workshops and melas (fairs) are being organized across the country to educate farmers on various aspects of business development and marketing. These events are held twice a month in different cities, featuring collaborations with private sector entities, including banks and packaging companies like DCGpac. The aim is to equip farmers with the necessary skills to thrive in the digital marketplace. Credit and Financial Support Financial support is a cornerstone of this initiative. Under the Central Sector Scheme, “Formation and Promotion of 10,000 FPOs,” launched in 2020, FPOs receive up to Rs 1.8 million in financial assistance over three years. Additionally, matching equity grants up to Rs 2,000 per farmer member and a credit guarantee facility of up to Rs 20 million per project loan per FPO are provided. This financial backing is crucial for FPOs to scale their operations and meet market demands. Market Access and Sales Growth With ONDC, FPOs have direct access to digital marketing, online payments, and both business-to-business (B2B) and business-to-consumer (B2C) transactions. This move is designed to enhance market access and increase sales for farmers. Tapas Kumar Pati, Chief Operating Officer of BASIX Krishi Samruddhi, highlighted that since joining ONDC, their group has crossed sales of Rs 4 million, with a target to reach Rs 7 million in FY25. Collaborations and Partnerships ONDC has partnered with the Small Farmers Agribusiness Consortium (SFAC) to support FPOs in overcoming market access challenges. With more than 30 digital applications integrated into the network, including Mystore, PayTM, Magicpin, and Delhivery, ONDC provides comprehensive solutions covering intercity logistics and buyer-seller platforms. This extensive network ensures that FPOs can seamlessly connect with consumers and businesses across the country. Empowering Farmers with Digital Commerce The inclusion of FPOs in ONDC is a game-changer for the agricultural sector. It empowers farmers by providing them with the tools and knowledge to participate in the digital economy. By facilitating direct market access, ONDC helps farmers achieve better prices for their products and reduces dependency on middlemen. This initiative also promotes transparency and efficiency in the supply chain, benefiting both producers and consumers. ONDC
  • July 9, 2024

Over 7,000 Farm Organizations Join ONDC E-Commerce Platform

Over 7,000 Farm Organizations Join ONDC’s E-Commerce Platform: A New Dawn in Digital AgricultureIntroductionIn a significant move towards revolutionizing agricultural…
Empowering Women and Small Enterprises: Grameen Foundation Partners with ONDC for Digital Inclusion In a significant move towards socio-economic development and digital empowerment, the Grameen Foundation for Social Impact has joined forces with the Open Network for Digital Commerce (ONDC). This strategic partnership, formalized through a Memorandum of Understanding (MoU), is poised to uplift diverse business entities by leveraging digital solutions. Supporting Farmer Producer Organizations and Small Enterprises The initiative primarily aims to bolster Farmer Producer Organizations (FPOs), nano, micro, small, and medium enterprises (NMSMEs), Self Help Groups (SHGs), women entrepreneurs, and startups. By integrating digital solutions into their operations, the partnership seeks to enhance their competitiveness and sustainability. Leveraging Combined Strengths for Maximum Impact Grameen Foundation and ONDC plan to harness their combined strengths to improve the lives of the economically disadvantaged, especially women. This collaboration focuses on fostering financial inclusion, enhancing digital literacy, and promoting entrepreneurship. By doing so, they aim to democratize the digital economy, ensuring its benefits reach every segment of society. A Vision for Global Poverty Eradication Bharati Joshi, Interim CEO of Grameen Foundation for Social Impact, emphasized the organization's global mission, stating, “Globally, Grameen aims to put poverty in museums. We lead with gender and transform through technology. We believe in investing in the power of the poor, especially women, so they can ensure a quality life for themselves and their families. We see the ONDC Network as a natural collaborator in bridging the gap in information and market access and blurring digital boundaries for the last mile.” Creating an Inclusive Digital Ecosystem Shireesh Joshi, Chief Business Officer of ONDC, echoed this sentiment, highlighting the network's commitment to fostering an inclusive digital ecosystem. “The ONDC Network is committed to fostering an inclusive digital ecosystem that provides equal opportunities for businesses of all sizes and backgrounds. By breaking down barriers, we are empowering diverse entities, from nano enterprises to women entrepreneurs, to thrive in the digital economy. Together with the Grameen Foundation for Social Impact, we are looking forward to democratizing the digital economy and ensuring that its transformative power reaches every corner of our society.” The Role of Grameen Foundation The Grameen Foundation has long been at the forefront of efforts to help the poor, especially women, overcome poverty and hunger. Its various programs promote entrepreneurship, digital literacy, and financial inclusion. In recent years, Grameen has focused on improving the quality and viability of business correspondents, who play a critical role in financial inclusion at the grassroots level. Enhancing Digital Onboarding and Inclusion By partnering with ONDC, Grameen aims to streamline the onboarding process for those excluded from the digital economy, making it more efficient and seamless. The initiative will employ a variety of methods, including education, sensitization, and facilitation, to ensure smooth onboarding. This process will open up numerous business opportunities for FPOs, NMSMEs, SHGs, women entrepreneurs, and startups. Accelerating Digital Inclusion and Business Development The collaboration between Grameen and ONDC is set to accelerate digital inclusion and drive business development for these entities and their members. By leveraging digital technologies, the partnership will enable these organizations to access new markets, improve their operational efficiencies, and enhance their overall competitiveness. Conclusion The partnership between the Grameen Foundation and ONDC marks a significant step towards creating a more inclusive and equitable digital economy. By empowering women and small enterprises through digital inclusion, this collaboration promises to transform lives and uplift communities. As both organizations work together, their combined efforts will undoubtedly lead to a brighter and more prosperous future for all. ONDC
  • July 7, 2024

Grameen Foundation Partners with ONDC for Digital Inclusion of SHGs

Empowering Women and Small Enterprises: Grameen Foundation Partners with ONDC for Digital InclusionIn a significant move towards socio-economic development and…
Senco Gold & Diamonds Joins ONDC Network: Pioneering Digital Commerce in Indian Jewellery Kolkata's Finest Makes History Kolkata-based jewellery brand, Senco Gold & Diamonds, etches its mark in history by becoming the first Indian jewellery brand to integrate with the Open Network for Digital Commerce (ONDC) Network. This monumental move allows Senco Gold and Diamonds to showcase their extensive catalogue on multiple shopping apps within the rapidly expanding ONDC Network. Seamless Transactions and Enhanced Presence In a significant announcement on Friday, Senco Gold & Diamonds shared their excitement about this pioneering integration. The collaboration not only enables the display of Senco's exquisite catalogue on various shopping apps within the ONDC Network but also facilitates smooth and efficient transactions. This strategic move is poised to strengthen Senco's presence across ONDC seller apps, marking a crucial milestone in their digital journey. Embracing 'Make in India' with Technological Innovation ONDC
  • January 20, 2024

The Digital Revolution in Indian Jewellery: Senco Gold & Diamonds and ONDC Join Forces

Explore the historic collaboration between Senco Gold & Diamonds and ONDC, marking a significant milestone in Indian jewelry’s digital journey.…
5 Ways ONDC Collaboration with Google and Meta ONDC
  • December 20, 2023

5 Ways ONDC Collaboration with Google and Meta

Explore the transformative partnerships of 5 Ways ONDC Collaboration with Google and Meta, driving digital commerce growth in India. Learn…
ONDC's Tomato Sales Skyrocket in One Month ONDC
  • August 21, 2023

ONDC’s Tomato Sales Skyrocket in One Month

In an astonishing display of consumer enthusiasm, the Open Network for Digital Commerce (ONDC) has managed to revolutionize the tomato…
When you connect with a Seller Network Participant for the first time, you can ask these important questions: - What documents do I need to start selling online? - How much time will it take to begin selling online? - How will I make money from my sales? - When can I expect to receive payments for my sales? - Is there any other information you require from me? The ONDC Network solves for these challenges and many more. Click below to find some of the most commonly asked questions. ONDC
  • August 17, 2023

How to Sell on ONDC Sahayak WhatsApp Number

In an exciting development for the digital commerce landscape, the Sell on ONDC Sahayak WhatsApp number chatbot 8130935050 is gearing…
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