The Google November 2024 Core Update has grabbed attention across the SEO spectrum since it was announced on the 11th of November. According to the company, this update is about improving search results by promoting helpful information and limiting the prevalence of pages that contain a lot of keywords and do not add much value. We provide the particulars of the update, the important developments in the sector, and the events of top importance on the SEO, Google Ads, and other issues below.
What is the Google November 2024 Core Update?
Google’s essential updates are basic algorithm alterations geared towards improving the quality of search results. The core focus of the November 2024 update seems to be centered on improving the interface that users interact with by putting more focus on content that actually assists users. This is consistent with the constant efforts of Google to implement a “helpful content” approach which seeks to reduce content that is present only for the purposes of ranking.
Feedback has to a great extent been mixed with some sites ranking much better than they were previously while others rank much lower than they did, as per the comments of the SEO experts. The update is still rolling out and so it is hard to ascertain how much effect it will have.
What To Expect With The Update: Key Takeaways
- Changes in SEO KPIs
Several websites that were previously depressed due to Helpful Content Update or previous Core updates have started to recover. Others, however, are seeing them dropping their ranking drastically. Tools like Glen Gabe’s charts showcase these changes as they visually map up recoveries and declines for various niches.
- Feedback From Users & Search Engines’ Response
At first, the SEO community did not really comment that much about the update. But gradually as data started to emerge, the conversations increased in volume. Interestingly, tracking tools, which as a rule are very volatile, this time were serene which created a strange scenario for SEOs who keep a watch on things around.
- The Relevancy Game According To Google
John Mueller Google Search Advocate I think stresses the importance of the content saying that people should really try and produce articles that make sense. Over dependency on tools like Google Trends to look for sizzling topics to write about then is detrimental if the content is not addressing the readers or the specific business.
Other Interesting Features Of Google Search And Tests Being Conducted
Hyperlinks In Overviews Of Artificial Intelligence That Are Real
As part of its testing phase Google is trying out direct links in the overviews generated by A.I. This may enhance the usability of the overviews as instead of placing a paperclip icon that requires flipping the page making it inconvenient replacing it with direct links.
Improving URL Best Practices
John Mueller warns that it is possible to make URL structures too perfect and that it is more beneficial to have clear schema than mess with technical URLs.
Version History Pages
For products or events that have versions over time, Google suggests having the currently updated versions with the same URL in the present and the older archived. This practice is said to enhance the usability of the site as well as the SEO efficiency.
New Features in Google Products
- Google Maps’ ‘Nearby Products’
Google maps is now allowing users to type in products and search engines show users stores nearby that carry the product such as a Kind sweater. This makes it easier to connect to local users via Google Merchant Center.
- Merchant Center’s Sales Promotion Feature
With the addition of the “Sales Event” type of promotion, businesses are now able to promote all of their outlet’s bargains in search results whether organic or paid, making it a great boost considering it’s almost time for Christmas shopping.
- AI Voice Assistants For Shopping Purposes
A limited test of AI voice assistants for shopping purposes has been found in the search results allowing users to contact bots to recommend which products to buy.
Google Ads Updates
- Political Ads Guidelines
Google Ads has made changes to its Customer Match policies which prohibits advertisers from engaging in unscrupulous practices. The offenders would face sanctions beginning January 2025 including the restriction of the accounts and their features.
- In-app Purchase Downloadable Content on Game Consoles Ad Texts
In an effort to increase the amount of text that is used in ads, google ads is exploring the introduction of subtitles that would appear underneath the main title links. most advertisers are under the camp that believes that this change is for the benefit of the industry, however there arises a concern that there will be an increase in ad clutter and it might just make the situation worse
- Ecommerce and Ads Seller and Product Ratings
There has been a new feature that allows for the evaluation of products and sellers. and now through shopping ads, users are shown the rating of the seller and that of the product and ad respectively, however it should be noted that this dual-display system is likely to bring about confusion amongst the viewers if adequate measures are not taken.
Updates in AdSense and Bing Search.
AdSense Updates.
There are advertisements that audiences might find annoying to see while browsing on the internet. Collapsible anchors are one where the user has to click a lot for the ad to go away. Publishers need to ensure that their settings have been explored and modified to ensure the ad does not appear frequently.
There are some necessary changes that need to be made to the cookie controls in order to remain compliant with privacy standards, however it does not seem like this is something that is crucial.
Bing Search Auto suggestions Redesign
As part of this ad campaign, Microsoft has enhanced its Bing search suggestions feature by adding rich cards along with images with the other features that this ad campaign has to offer. Also, Bing is now integrated with the term popular searches.
Best SEO practices following core updates
Considering the November 2024 rollout of the Core Update, website owners should aim at following best SEO practices by focusing on crafting content that is relevant in the current situation. Outdated keywords should be changed as it can be disastrous to the organization according to Glen Gabe and his analysis of term drift.
In the end, Google’s November 2024 Core Update essentially centers around making the user experience better, whether it is through the quality of content provided or through providing more relative local shopping options. The SEOs, advertisers, and content creators will need to be well aware of such modifications and be ready to change their strategies accordingly. Keep watching your site’s figures and make sure you will be able to adjust to the new developments in the internet world.
