Explore the historic collaboration between Senco Gold & Diamonds and ONDC, marking a significant milestone in Indian jewelry’s digital journey. Discover the seamless integration, the ‘Make in India’ commitment and the impact on the digital commerce landscape.

Senco Gold & Diamonds Joins ONDC Network: Pioneering Digital Commerce in Indian Jewellery

Kolkata’s Finest Makes History

The kolkata-based jewellery brand, Senco Gold & Diamonds, etc., makes history by becoming the first Indian jewelry brand to integrate with the Open Network for Digital Commerce (ONDC) Network. This monumental move allows Senco Gold and Diamonds to showcase their extensive catalog on multiple shopping apps within the rapidly expanding ONDC Network.

Seamless Transactions and Enhanced Presence

In a significant announcement on Friday, Senco Gold & Diamonds shared their excitement about this pioneering integration. The collaboration not only enables the display of Senco’s exquisite catalog on various shopping apps within the ONDC Network but also facilitates smooth and efficient transactions. This strategic move is poised to strengthen Senco’s presence across ONDC seller apps, marking a crucial milestone in their digital journey.

Embracing ‘Make in India’ with Technological Innovation

Suvankar Sen, MD & CEO of Senco Gold & Diamonds, expresses pride in being an early adopters of the ONDC Protocol. Sen emphasizes the company’s commitment to the ‘Make in India’ initiative: “Our goal is to establish numerous consumer touchpoints and enhance the accessibility of meticulously crafted exquisite pieces to consumers nationwide. We are confident that the strategic integration with the ONDC network will significantly enhance the shopping experience for our customers.”

ONDC Network – A Gateway to a Bigger Consumer Market

T Koshy, MD and CEO of ONDC, welcomes Senco Gold & Diamonds, stating, “With a legacy brand like Senco Gold & Diamonds joining the Network, it will serve as a key addition to our fashion category.” The ONDC Network is designed to enable businesses to reach a broader consumer market without entry barriers. This collaboration opens up new possibilities for consumers to directly access some of the finest diamond and gold jewellery through the ONDC Network.

Industry Voices: A Surge in Deliveries and Bridging Gaps

Saahil Goel, CEO and Co-Founder of Shiprocket, anticipates a surge in jewellery shipments, particularly from Rajasthan. He emphasizes the commitment to connecting brands like Senco Gold & Diamonds with their target audience. Goel states, “Our shared passion lies in bridging the gap between brands and consumers, showcasing exceptional craftsmanship tailored for the mobile-first generation.” The ONDC integration with Shiprocket aims to empower the MSME sector, fostering growth in the digital commerce landscape.

Frequently Asked Questions

Q1: What is ONDC?

A1: ONDC stands for Open Network for Digital Commerce. It is a network designed to enable businesses to expand their reach to a larger consumer market without entry barriers.

Q2: How does Senco Gold & Diamonds benefit from ONDC integration?

A2: The integration allows Senco Gold & Diamonds to showcase its extensive catalogue on various shopping apps within the ONDC Network, enhancing accessibility and facilitating smooth transactions.

Q3: What is the significance of the collaboration for the Indian jewellery market?

A3: Senco Gold & Diamonds’ collaboration with ONDC marks a historic moment as it becomes the first Indian jewellery brand to join the network, strengthening its digital presence and aligning with the ‘Make in India’ initiative.