Tata Motors Unveils the Tata Curvv: A Game-Changer in the Midsize SUV Segment, TATA Curvv Price, Variant, Interior and on road price 2024.
Tata Motors has once again made waves in the Indian automotive market with the launch of the Tata Curvv, a midsize SUV that promises to redefine the segment. With introductory prices starting from ₹9.99 lakh and going up to ₹17.7 lakh, the Curvv offers a compelling mix of style, performance, and advanced features, making it a strong contender against its competitors.
Tata Curvv Variants and Pricing
The Tata Curvv is available in eight distinct variants, catering to a wide range of customers. These variants include Smart, Pure+, Pure+ S, Creative, Creative S, Creative+ S, Accomplished S, and Accomplished+ A. The entry-level petrol variant is priced at ₹9.99 lakh, while the diesel version starts at ₹11.49 lakh. Tata Motors has yet to announce the complete price list for the Curvv, particularly for the automatic variants. However, it’s known that the petrol-DCT version begins at ₹12.49 lakh, and the diesel-DCT starts at ₹13.99 lakh.
Powertrain Options and Performance
The Tata Curvv is based on the new ATLAS platform and offers three engine choices:
- 1.2-litre Turbo-Petrol Engine: This engine delivers 120hp and 170Nm of torque.
- 1.5-litre Diesel Engine: Producing 118hp, this diesel unit is designed for those who prioritize fuel efficiency.
- 1.2-litre Direct-Injection Turbo-Petrol ‘Hyperion’ Engine: The top-of-the-line engine offers 125hp and 225Nm of torque.
All three engines come with a 6-speed manual transmission as standard, with a 7-speed dual-clutch automatic option also available. Notably, the Curvv is the only mass-market diesel car in India to offer a dual-clutch automatic transmission, setting it apart from its competitors.
Design and Features: A Blend of Luxury and Innovation
The Tata Curvv’s design is a testament to Tata Motors’ commitment to innovation and aesthetics. The SUV boasts a sleek, modern look with LED daytime running lights, a striking front grille, and full LED lighting. The rear of the Curvv features connected LED tail lights and a roof spoiler, adding to its sporty appeal. The Curvv is also the first in its segment to offer a powered tailgate with gesture control, a feature usually reserved for premium vehicles.
Inside, the Curvv exudes luxury with a dual-tone burgundy and black theme carried over from the Nexon and Nexon EV. The cabin is equipped with a 12.3-inch touchscreen infotainment system, a fully digital driver’s display, and a panoramic sunroof. The SUV also offers a segment-first reclining rear seat and ventilated front seats, ensuring maximum comfort for all passengers.
Safety and Technology: Cutting-Edge Features for Peace of Mind
Safety is a top priority for Tata Motors, and the Curvv is no exception. The SUV is packed with advanced safety features, including:
- Six Airbags: Ensuring comprehensive protection for all passengers.
- Level 2 ADAS (Advanced Driver Assistance Systems): Offering features like forward collision warning, automatic emergency braking, and adaptive cruise control.
- Electronic Stability Control (ESC): Enhancing the vehicle’s stability during challenging driving conditions.
- Tyre Pressure Monitoring System (TPMS): Helping maintain optimal tire pressure for better fuel efficiency and safety.
- 360-Degree Camera: Providing a bird’s-eye view of the surroundings for easier parking and maneuvering.
- Disc Brakes on All Four Wheels: Ensuring superior braking performance.
Competing in a Crowded Market
The Tata Curvv is set to compete with some of the most popular midsize SUVs in India, including the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyryder, Honda Elevate, Volkswagen Taigun, MG Astor, and Skoda Kushaq. Despite being a niche offering, the Curvv’s pricing, powertrain options, and feature-rich variants make it a formidable rival in the segment.
2024 Tata Curvv EV Review: Redefining the EV Game with Style
The Tata Curvv EV is more than just a new addition to Tata Motors’ electric vehicle lineup—it’s a bold statement in the evolving landscape of midsize SUVs. With its unique design, advanced features, and competitive pricing, the Curvv EV is poised to challenge the status quo. This review delves into the key aspects that make the Tata Curvv EV a game-changer in the electric vehicle market.
A Bold and Distinctive Design
The Tata Curvv EV immediately stands out with its SUV coupe form factor, a design choice that is both bold and polarizing. The sleek coupe-like roofline combined with the high deck tail gives the Curvv EV a distinct appearance that sets it apart from conventional midsize SUVs. While the design may not appeal to everyone, Tata’s bold approach is reminiscent of the Nexon, which initially faced mixed reactions but later became a bestseller.
At the rear, the Curvv EV features a full-width LED light bar that accentuates its angular tailgate design. The glossy materials used on the lower sections, along with the scuff plate-like elements, enhance the vehicle’s modern and edgy look. The split roof spoiler and shark fin antenna add to the sporty aesthetics.
Profile and Dimensions
From the side, the Tata Curvv EV showcases its unique blend of a coupe-like upper half and a rugged, SUV-inspired lower half. The exaggerated wheel arches finished in gloss plastic may raise concerns about durability, but they contribute to the vehicle’s muscular stance. Despite its striking design, the Curvv EV’s dimensions are comparable to the Hyundai Creta, though its 2560 mm wheelbase is the smallest in its segment.
Front-End Features
The front of the Curvv EV might remind some of the Nexon EV, with a few notable differences. The most significant distinction is the centrally located charging bay, which features an electronic opening and closing mechanism—a nice touch of modernity. The full-width LED DRLs, projector LED headlamps, and the intricate design of the lower bumper section add to the vehicle’s sophisticated appearance.
Interior and Technology
Stepping inside the Tata Curvv EV, you’ll notice the similarities with the Nexon EV, particularly in the dashboard design. However, the Curvv EV differentiates itself with unique color schemes and textures that give the cabin a fresh and premium feel. The 12.3-inch touchscreen, 10.25-inch digital dials, and other high-tech features like ambient lighting and a panoramic sunroof make the Curvv EV’s interior a tech lover’s dream.
Quality-wise, the Curvv EV is satisfactory, though it falls slightly short of the best in its segment. The touchscreen is packed with features, including Apple CarPlay, Android Auto, an air purifier, a 360-degree camera system, and a JBL sound system. The digital dials are configurable and well-integrated, offering a modern driving experience.
Driving Comfort and Seating
The Curvv EV offers a commanding driving position with good visibility of the bonnet edges. However, the lack of steering reach adjustment and the sloping roofline, which compromises rear visibility, are minor drawbacks. The front seats are well-cushioned but may lack sufficient shoulder support for larger individuals. Both front seats are ventilated, and the passenger seat also offers height adjustment—a thoughtful addition.
One area where the Curvv EV could improve is in its storage options. While there is a storage bay under the center armrest and a wireless charging pad, the absence of cup holders on the center console is a noticeable omission. The glove box is spacious, but the door pockets could be larger to accommodate more items.
Rear Seating and Space
Accessing the rear seats of the Tata Curvv EV requires a bit of a step-up, which might be inconvenient for some passengers. Once inside, taller passengers might find the headroom limited, especially with the panoramic sunroof’s mechanism taking up some space. The rear seat’s recline feature helps mitigate this issue, but the overall rear cabin space is not class-leading.
The rear seat’s width also means that seating three adults might be a tight squeeze, making the middle seat more suitable for a child. On the plus side, the middle passenger gets a three-point seatbelt, and the seats are comfortably cushioned.
Performance and Battery Options
The Tata Curvv EV is built on Tata’s latest Active EV architecture, offering two battery options. The base model comes with a 45 kWh battery pack delivering 150 horsepower, while the high-spec model features a 55 kWh battery pack with 167 horsepower. The vehicle’s LFP batteries, particularly the energy-dense prismatic cells in the 55 kWh variant, represent a significant advancement in Tata’s EV technology.
The Curvv EV’s performance is impressive, with a 0 to 100 kph time of 8.6 seconds. The instant torque from the electric motor ensures quick and effortless acceleration, making overtaking a breeze. The drive modes, including Eco, City, and Sport, allow drivers to tailor the driving experience to their preferences, with the Sport mode unleashing the full potential of the motor.
Range and Charging
Range anxiety is a common concern with electric vehicles, but the Curvv EV addresses this with commendable real-world range figures. On the highway, it achieves around 360 km on a single charge, while city driving can push this closer to 400 km. The official range is 585 km for the 55 kWh version and 502 km for the 45 kWh version, depending on driving conditions.
Charging options are versatile, with the 55 kWh battery supporting up to 70 kW fast charging, allowing for a 10-80% charge in just 40 minutes. Standard AC charging via a 7.2 kW wall charger takes under 8 hours for a full charge, while a 15-amp socket will take around 21 hours.
Safety and Advanced Driver Assistance Systems (ADAS)
Safety is a priority in the Tata Curvv EV, with a full suite of radar and camera-based ADAS features. These include lane keep assist, lane departure warning, blind spot monitoring, and adaptive cruise control. While some functions, such as auto emergency braking, are best tested in controlled environments, the system’s effectiveness is reassuring for everyday driving.
Tata Motors has also focused on refining the user experience, toning down warning beeps and chimes to avoid overwhelming the driver with alerts in India’s chaotic road conditions.
Final Verdict: A Strong Contender in the EV Market
The Tata Curvv EV offers a compelling package that combines style, technology, and performance at a competitive price. It competes not just with other electric vehicles but also with conventional petrol and diesel midsize SUVs, thanks to its attractive pricing and lower running costs.
While the Curvv EV may not fit everyone’s lifestyle, especially those without access to reliable home or office charging, it is undoubtedly a strong contender for those ready to embrace the future of mobility. With its bold design, advanced features, and impressive performance, the Tata Curvv EV is set to make a significant impact in the midsize SUV segment.
Conclusion: Tata Curvv – A New Benchmark in the Midsize SUV Segment
The launch of the Tata Curvv marks a significant milestone for Tata Motors, further solidifying its position in the Indian automotive industry. With its competitive pricing, multiple powertrain options, and a host of advanced features, the Curvv is poised to set new benchmarks in the midsize SUV segment. Whether you’re looking for performance, safety, or luxury, the Tata Curvv has something to offer for every type of driver. Don’t miss the opportunity to own this game-changing SUV—book before October 31, 2024, to take advantage of the introductory prices.
