The HDB Financial Services IPO has ignited excitement in India’s investment community, offering a chance to tap into a retail-focused NBFC backed by HDFC Bank. With a massive ₹12,500 crore issue, a price band of ₹700–₹740, and a steep discount from unlisted market prices, this IPO demands scrutiny. This article unpacks the company’s business model, financial performance, competitive landscape, risks, and application details to empower you with actionable insights.
What Is HDB Financial Services?
HDB Financial Services, incorporated in 2007, operates as a retail-centric NBFC under the umbrella of HDFC Bank, which holds a 94.09% stake. Unlike traditional banks, NBFCs like HDB focus on lending without accepting deposits, catering to diverse customer segments across India. With 1,771 branches spanning 31 states and union territories, HDB boasts a robust physical presence, with over 80% of its branches located outside India’s top 20 cities. This strategic reach into tier-2 and tier-3 cities positions HDB to serve underserved markets effectively.
Key Business Segments
HDB Financial Services operates across multiple lending verticals, ensuring a diversified revenue stream. Its primary segments include:
- Enterprise Lending (40% of Revenue): Offers loans to businesses, including loans against property, gold loans, and enterprise business loans tailored for small and medium enterprises (SMEs).
- Asset Financing (38% of Revenue): Provides financing for tractors, commercial vehicles, and construction equipment like earth-moving machinery (commonly referred to as JCBs).
- Consumer Finance (22% of Revenue): Covers personal loans, auto loans, two-wheeler loans, digital loans, and consumer durable loans for items like washing machines.
- Microfinance Loans: Targets low-income households, promoting financial inclusion.
- Cross-Selling Services: Distributes general, life, and health insurance products, earning commissions.
- Business Process Outsourcing (BPO): Supports HDFC Bank’s operations, enhancing operational synergy.
This balanced portfolio mitigates risk by avoiding over-reliance on any single segment, unlike competitors like Shriram Finance, which heavily focuses on vehicle financing.
Why Is the HDB Financial Services IPO Generating Buzz?
The IPO, set to open from June 25–27, 2025, comprises a ₹2,500 crore fresh issue and a ₹10,000 crore OFS. Priced at ₹700–₹740 per share, it reflects a 40–45% discount from the unlisted market range of ₹1,200–₹1,350. This pricing strategy has raised eyebrows, offering potential upside for new investors but posing challenges for unlisted shareholders facing a six-month lock-in period.
IPO Objectives
The fresh issue proceeds will bolster HDB’s tier-1 capital base, enhancing its lending capacity. A stronger capital base allows NBFCs to extend more loans, driving revenue growth. However, the ₹10,000 crore OFS benefits HDFC Bank, as it monetizes its stake. Investors should monitor how HDFC Bank deploys these funds, as it could influence the parent company’s growth trajectory.
Shareholder Quota and Application Process
HDFC Bank shareholders as of June 19, 2025, qualify for a 10% reservation in the shareholder quota. Key application details include:
- Eligibility: The first applicant in a joint account must be an HDFC Bank shareholder to apply under the shareholder quota.
- Multiple Categories: Investors can apply in the shareholder, retail, or high-net-worth individual (HNI) categories without their bids being considered multiple applications.
- Employee Benefits: HDB employees who are also HDFC Bank shareholders can apply across categories without restrictions.
This flexibility encourages broad participation, but investors must weigh the risks before committing.
Financial Performance: A Mixed Bag
HDB Financial Services’ financials reveal strengths and areas of concern. Understanding these metrics is crucial for assessing the IPO’s attractiveness.
Revenue and Profit Trends
HDB’s profit after tax (PAT) showed growth from ₹1,959 crore in FY22 to ₹2,460 crore in FY23 but declined to ₹2,175 crore in FY24. Despite this dip, net worth and interest income demonstrate an upward trend, reflecting operational resilience. The company’s diversified lending portfolio supports consistent revenue generation across enterprise, asset, and consumer financing.
Valuation Metrics
At the upper price band of ₹740, HDB’s price-to-book (P/B) ratio stands at 3.72, slightly above the NBFC industry average of 3.6. Its price-to-earnings (P/E) ratio of 28.15 exceeds the industry average of 23.2, suggesting a premium valuation. Investors must decide if this pricing aligns with HDB’s growth potential.
Asset Quality Concerns
Asset quality metrics raise red flags:
- Gross Non-Performing Assets (GNPA): Increased from 1.9% in FY24 to 2.26% in FY25.
- Net Non-Performing Assets (NNPA): Rose from 0.63% to 0.99% over the same period.
- Stage-3 Loans: Grew from 1.9% to 2.26%, indicating higher credit risk.
These trends suggest deteriorating asset quality, which could impact profitability if not addressed.
Profitability Parameters
HDB’s key profitability metrics include:
- Yield on Advances: 14%, competitive but not industry-leading.
- Cost of Borrowing: 7.9%, reasonable but not the lowest among peers.
- Net Interest Income: 7.56%, solid but not exceptional.
- Return on Assets (ROA): 2.16%, moderate.
- Return on Equity (ROE): 14.72%, respectable but not top-tier.
While HDB performs adequately, it lags behind industry leaders like Bajaj Finance in most parameters.
Competitive Landscape: Where Does HDB Stand?
HDB Financial Services ranks fifth among NBFCs by assets under management (AUM), with ₹1,100,000 crore and a 2.22% market share. Its peers dominate:
- Bajaj Finance: ₹2,448 billion AUM, 6.38% market share.
- Shriram Finance: Second-largest by AUM.
- Aditya Birla Capital: Third-largest.
- Mahindra Finance: Fourth-largest.
HDB’s diversified loan book sets it apart, but its smaller market share and moderate profitability metrics limit its competitive edge. Investors should compare HDB’s growth prospects with these industry giants before subscribing.
Risks to Consider
The RHP highlights several risks that could impact HDB’s performance and share price post-listing.
Promoter Ownership Reduction
HDFC Bank’s 94.09% stake may need to drop below 20% if a draft RBI circular from October 4, 2024, is implemented. This reduction addresses overlapping business operations between HDB and HDFC Bank. A significant sell-off could trigger selling pressure, adversely affecting the stock price and business operations.
Rising Unsecured Loans
Unsecured loans constitute 26.99% of HDB’s loan portfolio, a high proportion compared to peers. These loans carry greater default risk, especially in economic downturns, potentially straining asset quality further.
Regulatory and Litigation Risks
While pending litigations appear minor, regulatory changes, such as the RBI’s draft circular, could reshape HDB’s operations. Investors should stay vigilant about evolving NBFC regulations.
Unlisted Market Risks
Unlisted shareholders face a six-month lock-in period, limiting their ability to capitalize on listing gains. The IPO’s 40–45% discount from unlisted prices underscores the volatility of unlisted investments, serving as a cautionary tale for speculative investors.
Is the HDB Financial Services IPO Worth It?
The HDB Financial Services IPO offers a compelling entry point into a well-established NBFC with HDFC Bank’s backing. Its discounted price band, diversified portfolio, and extensive branch network are attractive. However, rising NPAs, premium valuations, and regulatory risks demand caution. Here’s a balanced perspective:
- Pros:
- Significant discount from unlisted prices.
- Strong parentage with HDFC Bank.
- Diversified lending segments reduce risk concentration.
- Fresh issue strengthens tier-1 capital, supporting growth.
- Cons:
- Deteriorating asset quality metrics.
- Premium valuation compared to industry averages.
- Potential promoter stake reduction could pressure share prices.
- High proportion of unsecured loans increases risk.
Who Should Invest?
- Long-Term Investors: Those bullish on India’s NBFC sector and confident in HDB’s ability to manage asset quality may find value.
- HDFC Bank Shareholders: The 10% shareholder quota offers an edge, but assess risks carefully.
- Risk-Averse Investors: Consider waiting for post-listing performance to gauge market sentiment.
How to Apply for the HDB Financial Services IPO
Applying for the IPO is straightforward, but understanding the process ensures a smooth experience.
Step-by-Step Application Guide
- Check Eligibility: Confirm HDFC Bank shareholding by June 19, 2025, for the shareholder quota.
- Choose Category: Decide between shareholder, retail, or HNI categories, or apply across multiple categories.
- Use ASBA: Apply through your bank’s net banking or broker platform using the Application Supported by Blocked Amount (ASBA) process.
- Enter Details: Provide your demat account details, bid quantity (lot size: 20 shares), and price within the ₹700–₹740 band.
- Verify and Submit: Double-check details and submit before the IPO closes on June 27, 2025.
Tips for Success
- Apply early to avoid last-minute technical glitches.
- Ensure sufficient funds in your bank account for ASBA blocking.
- Consult a financial advisor if unsure about category selection or investment size.
Conclusion: A Calculated Move
The HDB Financial Services IPO presents a unique opportunity to invest in a retail-focused NBFC with strong fundamentals and HDFC Bank’s support. However, its premium valuation, rising NPAs, and regulatory uncertainties require careful evaluation. By understanding the business model, financials, risks, and application process, you can make an informed decision aligned with your investment goals. Whether you’re an HDFC Bank shareholder or a retail investor, weigh the pros and cons before subscribing.
Disclaimer: Investing in IPOs carries risks. Conduct thorough research or consult a financial advisor before making decisions. Past performance does not guarantee future results.

