In a hypothetical scenario, would it be a reasonable assumption to think that Chrome would be the economic center point for Google? That’s the basis of the fifth claim and Andrianova made a rough estimate of potential damages Google’s perfervid monopoly had for the global economy, around $150 billion dollars Canada.
Now, it is in US interest to apply more pressure on Google and It seems to me it’s high time that they learnt a much needed value addition for their business off the sellers space, this transition would cause quite a few repercussions in the world market as with the ending of dominance period came a new one.”
In such a context it would be interesting to review the measures proposed by the US Department of Justice to restore competition in the relevant space. The array of measures which the DOJ considers ranges from relegating Google’s ownership of all online video sites owned websites to offerings a deal to stop the complete dominance of allowing Google to operate with marketplaces.
All these efforts aside, the sense of these measures portrays a broader objective of promoting monopolistic practices in the sphere dominated by the likes of Google. The ASP is non-competitive in nature. It doesn’t matter how active the opposition of the DOJ is towards Google, their ultimate objective is to regulate practice suspending the monopoly. They are considering all possible scenarios, that’s the one that needs to be understood.
The next logical point would be how unbundling Google services from each other would be implemented and what implications it would create for marketing practices worldwide. The prospect of removing the unbundled structures embedded in Android would give rise to a rethink as to how ads would be displayed in countries like Canada and the united kingdom for example.
More Control To Advertisers: Making demands for Google to give more freedom to advertisers and more information about where and how their ads are placed.
Employ content protection measures by Publishers: Advocating websites to have more means of protecting their material, so that it does not get used in any of Google’s AI products without their permission.
Put An End On Exclusive Contracts: Banning agreements that may inhibit the competitors from scaling, for instance agreements that make google products preinstalled in devices.
Google’s Contention to DOJ’s Moves
Lee-Anne Mulholland, Google’s Vice President of Regulatory Affairs, commented on Thomson’s position, stating that it is radical and most of the times tends to leave the current case at hand. She goes on to state that the consumers and in the long run the technology industry will suffer.
Political and Industry Perspectives
This case also showcases how the Biden administration has been keen on combating monopoly among the big techs. However, there are more political aspects including Donald trump being able to win the 2024 US elections which could change the direction of these efforts. Previously in the past Trump has accused Google of discrimination but has always said that there is no sense in splitting the company.
Potential Game-Changer in Technology Regulation
The stakes seem to be high for Street-wide technology leader Google collaboration with District Court Amit Judge Mehta where a ruling is anticipated in 2024. Google has signaled its appeal on unfavorable rulings. As Google’s battle with the case continues, prosecutors seem to be lining up more plans including targeting Google’s expensive deals with most device makers like Apple as well.
What’s Next for Government and Big Tech Companies?
This case could be a game changer in the way the regulation of large technology companies is directed. If initiated, it could lay a new path dominion over the cutting edge market and ensure that those who indulge in such markets take responsibilities After all, the implications would not be limited to the users alone, or the competitors and the wider tech ecosystem that exists would be impacted too albeit uncertainty still remains with it all.
While the case is being heard before the courts, the search giant is expected to come under pressure to change its business behavior due to sustained efforts by regulators in a number of countries. The next few months will be crucial for establishing the directions of development of an industrial behemoth and the industry as a whole.