Empanelment of Media Consultant for Andhra Pradesh Tourism


Government, as part of promotion of Tourism in the State have decided to undertake  National  &  International  Media  Campaigns  through  print,  electronic, outdoor and online for ‘A.P. Tourism’ in key source markets in India and Abroad. The objective of the proposed campaigns is to generate awareness about the tourism products and destinations of the State, to promote Andhra Pradesh as a preferred tourist destination in the source markets in India & Overseas and to increase A.P.’s share of the Indian & Global Tourism Market. The Agency shall act as the official “Media & Public Relations Consultant” (MPRC) to YAT & C (PMU) Department who shall integrate, plan, successfully implement and deliver all promotional and marketing activities.

Government have appointed M/s. APPFCS Limited, Hyderabad as consultant to undertake Bid Process Management Consultancy Services for “Appointment of Media and Public Relations Consultant” for Tourism Department with a consultation fee of Rs.2.50 Lakhs.

Government  have  published  the  RFP notification  in  The  Economic  Times  (All  editions)  on  7th    December,  2012  for appointment of “Creative Media and Public Relations Consultant”. Accordingly, five agencies has responded and submitted their ‘Request for Proposal viz.,   (i) M/s. DDB  Mudra  Pvt.Ltd.,  (ii)  M/s.  Ogilvy  &  Mather  Pvt.Ltd.,    (iii)  M/s. JWT  Mindset Advertising Pvt.Ltd. – A Unit of Hindustan Thompson Associates Pvt.Ltd., (iv) M/s.Adfactors Advertising and (v) Beehive Communications Pvt.Ltd.,.

Government  have  constituted  Evaluation Committee for selection of Media and Public Relations Consultant for A.P. Tourism. The Committee has short listed 3 agencies viz., (i) M/s. Ogilvy & Mather Pvt.Ltd., (ii) M/s. JWT Mindset Advertising Pvt.Ltd. (iii) M/s.Adfactors Advertising and issued letter of intent & negotiation to all 3 ‘Short-listed Media & PR Consultants. Accordingly, M/s.Adfactors Advertising and M/s.JWT Mindset Advertising Pvt.Ltd., confirmed their formal  acceptance  for  the  ‘Allocation’  and  ‘Professional  Fee’  as  negotiated. M/s.Ogilvy & Mather Pvt.Ltd., has neither confirmed their formal acceptance for the ‘Allocation’ and ‘Professional Fee’ nor provided the required ‘Performance Bank Guarantee’ within the stipulated time, hence Government in the reference 6th  read above has issued letter of Cancellation to M/s.Ogilvy & Mather Pvt.Ltd., and issued Letter of Award to  (i) M/s. JWT Mindset Advertising Pvt.Ltd. (ii) M/s.Adfactors Advertising and they have accepted the Letter of Award and its terms & condition for empanelling their agencies as Media & PR Consultant for A.P. Tourism.

Government  after  careful  examination  of  the  matter  hereby  empanel  the following two agencies for undertaking National & International Media Campaigns through print, electronic, outdoor and online for ‘A.P. Tourism’ in key source markets in India and Abroad for w.e.f. 23-05-2013.

(i)  M/s Adfactors Advertising, Mumbai, with the following ‘Scope of Work and Professional Fee’

S.No. Activity & Scope of Work

Professional Fes

INR./Annum

1. Public Relations Retainer – Carrying out of all kinds of PR exercises and related activities Rs.30,00,000/-
2. Assistance is Selection of Empanelment of Vendors and Collateral Production & Printing Rs.3,00,000/-
3. Representation  &  Participations  in  the  Events  & Overall Supervision and Organizing of Road Shows & Trade Fairs. Rs.27,00,000/-
4. Process   Management   of   Promotional   Campaigns, Promotional Work & Radio Production. Rs.18,00,000/-
5. Preparation of Integrated Promotion Plan (IPP) and Action Plans Rs.5,00,000/-

TOTAL

Rs.83,00,000/-

(ii) M/s. JWT Mindset Advertising Private Limited, Mumbai, with following Scope of Work and Professional Fee

S.No. Activity & Scope of Work

Professional Fes

INR./Annum

1. Creative    Retainer:    Photo    &    Image    Sourcing,

Preparation  of  Creative’s,  Artworks  &  Content  for various Media

Rs.24,00,000/-
2. Print Media Retainer: Content for Print Media, ATL &

Other Media Space Buying and Release of Ads

Rs.21,00,000/-
3. Visual Media Retainer: Visual Media Creative’s and

Films / Content for TVC.

Rs.24,00,000/-

TOTAL

Rs.69,00,000/-

The period of empanelment is for one year w.e.f. from 23-05-2013.

Government further reserves the right to empanel more agencies on case to case basis in future whenever such need arises.

G.O.Rt.No. 496 Dated: 25-06-2013 Read the following:-

1.     G.O.Rt.No. 723, YAT & C (PMU) Department, Dated: 01-10-2012.

2.    Government Letter No. 4430/PMU/EO/2012, YAT & C (PMU) Department, Dated: 05-12-2012.

3.     Government Note No. 4430/PMU/EO/2012, YAT & C (PMU) Department,

Dated: 16-02-2013.

4.    Government Note No. 4430/PMU/EO/2012, YAT & C (PMU) Department, Dated: 23-05-2013 (M/s. JWT, Mumbai).

5.    Government Note No. 4430/PMU/EO/2012, YAT & C (PMU) Department, Dated: 23-05-2013 (M/s. Adfactors, Mumbai)

6.    Government Note No. 4430/PMU/EO/2012, YAT & C (PMU) Department, Dated: 23-05-2013 (M/s. Ogilvy & Matter Pvt. Ltd, Bangalore)

7.       Government Note No. 4430/PMU/EO/2012, YAT & C (PMU) Department, Dated: 20-06-2013.

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