Introduction of Low Strength alcoholic drink to AP


The Commissioner of Prohibition and Excise, A.P Hyderabad in his letter read above has stated that M/s Beam Global Spirits & Wines (India) Pvt Ltd., have represented that they intend to introduce a low strength, ready to drink varieties viz. Teachers Blended Scotch Whisky & Cola and Teachers Blended Scotch Whisky & Soda (with alcoholic content of 4.8 % v/v) They have further submitted that they have successfully launched their products in the State of Maharashtra and got a sale of 4000 cases in December-2011. Now they intend to introduce their product in Andhra Pradesh.

The Commissioner of Prohibition & Excise, A.P Hyderabad, while forwarding the representation, has requested the Government to consider the proposal of M/s Beam Global Spirits & Wines (India) Pvt Ltd. for introduction of Ready to Drink low strength alcoholic varieties viz. Teachers Blended Scotch Whisky & Cola and Teachers Blended Scotch Whisky & Soda (with alcoholic content of 4.8 % v/v) in the State of A.P.

Government consideration of  the   proposal,   hereby   accord permission to M/s Beam Global Spirits & Wines (India) Pvt Ltd to introduce Ready to Drink low alcoholic varieties brand viz.  “Teachers Blended Scotch Whisky & Cola” and “Teachers Blended Scotch Whisky & Soda (with alcoholic content of 4.8 % v/v)” in the State of Andhra Pradesh. Government further direct to levy excise duty and APBCL Margin on Ready to Drink Alcoholic Beverages at the rates as prescribed in the Government Orders

The Commissioner of Prohibition & Excise, A,P Hyderabad shall take further action accordingly.

G.O.Rt. No. 1596  Dated:06-11-2012 Read the following

1.From the Commissioner of Prohibition and Excise, A.P Hyderabad Cr..No.B4/1269/2011/DDB/Ex Dt:08.02.2012.

2.G.O Rt.No.151, Rev (Ex.III) Dept Dt:24.1.2012 .

3. G.O Ms.No.321 Rev (Ex.II) Dept Dt:14.3.2007.

4. G.O Ms.No.322 Rev (Ex.II) Dept Dt:14.3.2007.

5. G.O Ms.No.929 Rev (Ex.II) Dept Dt:02.07.2007

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